Windows Phone did everything right and still lost - and it's all down to psychology...

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👉 Get one-on-one coaching or consulting to grow your business: https://www.choicehacking.com/coaching

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About Jen Clinehens (MS/MBA)

👩‍💻 $250M+ in sales for solo, SMB, & Fortune 500 clients (like Microsoft, McDonalds)

💼 Founder of buyer psychology consultancy Choice Hacking

🇺🇸 American in the UK (Clients Everywhere)

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The story behind Windows Phone's failure reveals powerful psychological traps like social proof, sunk cost fallacy, and network effects that kill great products. This breakdown explores how Microsoft's $7 billion Nokia bet, an empty app store, and default bias made even an award-winning smartphone OS impossible to save.

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CHECK OUT MY YOUTUBE CHANNELS FOR MORE

👉 Use Sales & Marketing Psychology to Grow Your Business: https://www.youtube.com/@whatmakesbuyerstick

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👉 Turn Your Skills Into Sales With a Solo Consulting Business: https://www.youtube.com/@jenclinehensmsmba