Sora shocked the world with hyper-realistic AI videos, but its sudden shutdown reveals a deeper story why even massive adoption couldn’t save it. In this breakdown, I unpack the psychology behind Sora’s collapse, from runaway costs and trust breakdowns to the behavioral traps that led OpenAI to pull the plug.

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FREE RESOURCES

➡️ Get my FREE guide “The $1B Business Lessons: Timeless Psychological Principles Behind the World's Biggest & Most Successful Brands (And How You Can Use Them to Grow Your Business, No Matter Its Size)” 👉 https://www.choicehacking.com/billion-dollar-lessons

👉 FREE Course: $1M Solo Brand Blueprint - Get lesson 1 now ➡️ https://choicehacking.link/grow

👉FREE copy of my bestselling book, "Choice Hacking: How to use psychology and behavioral science to create an experience that sings." https://www.choicehacking.com/free-book/

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WORK WITH ME

👉 Want to help your team learn what makes buyers tick? I’ve helped brands like Microsoft, T-Mobile, McDonald’s, AT&T, and more to do it. Learn more and get in touch about Speaking, Corporate Training, Workshops, Offsites & more here: https://www.choicehacking.com/training

👉 Want to start or grow your own consulting or coaching business? We can work together to install the Choice Hacking Model, a psychology-based business operating system that’s made $250M+ for my solo, startup, SMB, agency, and Fortune 500 clients (like Microsoft & McDonalds). Get started for just $215. Learn more & join the waitlist here ➡️ https://www.chiefbusinesscopilot.com

👉 Get one-on-one coaching support to start and grow your own $1M+ expertise-based business: https://www.choicehacking.com/coaching

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About Jen Clinehens (MS/MBA)

👩‍💻 $250M+ in sales for solo, SMB, & Fortune 500 clients (like Microsoft, McDonalds)

💼 Founder of buyer psychology consultancy Choice Hacking

🇺🇸 American in the UK (Clients Everywhere)

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FIND US ON SOCIAL

👉 Website & Blog: www.choicehacking.com

👉 Instagram: https://www.instagram.com/choicehacking

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👉 LinkedIn: https://www.linkedin.com/in/jenclinehens

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CHECK OUT MY YOUTUBE CHANNELS FOR MORE

Choice Hacking Podcast: https://www.youtube.com/@choicehacking

Turn Skills Into Sales: https://www.youtube.com/@jenclinehensmsmba