What Great SaaS Content Actually Does And Why Everything You're Using to Measure It Is Wrong
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What Great SaaS Content Actually Does And Why Everything You're Using to Measure It Is Wrong
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概要
You're tracking traffic, impressions, and engagement.
Your close rate still hasn't moved. The problem isn't
your content, it's the benchmark you're measuring it
against.
Is your content team operating with the right benchmark?
Book a 30-minute call and find out: https://calendly.com/juds-content-systems/saas-inbound-audit-call
KEY TAKEAWAYS
- Why borrowing a media company's scorecard is the single most expensive mistake a SaaS content team can make and why almost every team is doing it.
- The three jobs great SaaS content actually does and why most companies are fully funding one while leaving the other two completely empty.
- The one metric that tells you whether your content is working and why it's not on any dashboard your team is currently running.
- What changes inside your content program the moment you shift the benchmark from impressions to revenue impact.
- The one question to ask your content team in your next meeting that will immediately tell you whether they're optimizing for the right outcome.
ABOUT THIS EPISODE
Most SaaS companies are measuring their content the way a media company would - traffic, impressions, follower growth, engagement. And for a media company, those are exactly the right metrics. But you are not
a media company. Your revenue comes from closed deals, not eyeballs. This episode breaks down what great content actually does in a SaaS business, the three specific jobs it needs to do, and the one number that
tells you whether your content program is a marketing expense or a revenue function. The benchmark is everything. This episode shows you how to get it right.
FREE RESOURCE
One-page framework: How to measure content impact against close rate inside your existing sales process. No attribution software required.
Grab it here: https://bit.ly/content-revenue-framework
ABOUT JUDITH AMARACHI
I'm a fractional CMO and content systems builder for SaaS companies. I help founders and marketing leaders build content systems that do the pre-sale work before a lead ever gets on a call so your sales team spends less time educating and more time closing.
LinkedIn: https://www.linkedin.com/in/judith-amarachi/