In this episode, we sit down with Ried Floco, President and Director of TechForce Robotics, a hospitality technology and asset acquisition company. As Chief Growth Officer and leader of CES standout innovations like the Beverage Bot and Transport Bot, Floco breaks down how his team is reshaping hotel operations using AI-driven service robotics built entirely in the U.S.

Key Discussion Points:

From replacing labor-intensive hotel tasks like trash and linen hauling to deploying autonomous luggage delivery and on-demand drink service, Ried shares how TechForce Robotics' robots are solving real problems in hospitality. He discusses his decades-long career in hotel operations and tech development, and why he believes robots shouldn’t just reduce costs—but enhance the lives of service workers. CES attendees experience live demos of TIM-E (autonomous transport) and BIM-E (beverage service bot), which are already active in TechForce Robotics own properties. He also addresses how TechForce Robotics is handling privacy concerns with U.S.-based, facility-specific servers, and why his team prioritizes both guest experience and operational efficiency.

Takeaways:

TechForce Robotics isn’t trying to replace workers—they’re offloading the hardest, most physically demanding jobs so staff can focus on higher-value tasks. The result? Happier workers, better guest experiences, and more efficient hotel operations. Ried’s approach is rooted in real-world hospitality pain points, not flashy tech trends, and his robots are already making a difference on the ground.

Closing Thoughts:

With Beverage Bots pouring drinks every 3 seconds and TIM-E hauling linens 24/7, TechForce Robotics' booth is one of the busiest at CES—and for good reason. It’s not just the tech. It’s the future of hospitality, delivered with empathy, precision, and serious ROI.