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ChatGPT ads are officially here, but what do they actually change?

In this episode of Found in AI, Cassie breaks down what we know so far about the OpenAI announcement, including who sees ChatGPT ads, who can opt out, and where ads appear in relation to AI-generated answers. She explains why ads sit around the reasoning layer—not inside it—and why that distinction matters for brands.

In this episode, you’ll learn:

• What ChatGPT ads are, and what they don’t change about how answers are generated
• Who currently sees ads and how opt-out works
• Why ads create adjacency, not authority
• The difference between renting attention and earning influence in AI search
• How brands should think about AI visibility before spending on ads

Cassie also shares why understanding your AI visibility baseline is critical right now—and how brands can become sources AI models already trust and reuse.

If you’re a marketer, content strategist, or founder trying to understand what ChatGPT ads really mean for AI search visibility, this episode breaks down what’s changing.

Let’s connect:

LinkedIn → Cassie Clark | Content Strategist
Website → cassieclarkmarketing.com

P.S. Is your brand losing its "Answer Authority"?

Most series A/B and enterprise brands are being "nudged" out of AI search results because of entity gaps and "stale" content. I am opening 3 specialized audit slots for January 2026 to help you reclaim your Share of Voice using the FSA Framework (Freshness, Structure, Authority).

Request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/