**Building and Protecting Your Business Worth**

**Episode: What Buyers Really Look For**

What Buyers Really Look For When Buying Your Business!

You think your business is worth $10m - but you’re only being offered $5m! Learn how to fix the Seven deal killers before you exit your business.

What makes one business sell for a premium while another struggles to attract buyers? In this episode of **Building and Protecting Your Business Worth**, Tom Perrone shares the key factors sophisticated buyers look for when evaluating a business.

Drawing on insights from John Brown's *Cash Out and Move On* and the GWT Planning System, Tom explains why buyers pay for certainty—not just profits. You'll learn how predictable cash flow, strong financial reporting, a capable management team, documented systems, diversified revenue, and future growth opportunities can dramatically increase your company's value. He also discusses common deal killers that can reduce purchase price or derail a transaction entirely.

Whether you're planning to sell in two years or twenty, this episode provides practical strategies to help you build a business that is more valuable, more transferable, and less dependent on you.

**To learn more, download our free reports and resources at Business Owners Viewpoint, and subscribe for more insights on building, protecting, and maximizing your business worth.**

resources:
Youtube: Business Owners Getting This Wrong: A trapped retirement!

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www.bpbpgrp.com/tom

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tperrone@necgginc.com