『What Blockbuster and Redbox reveal about local news』のカバーアート

What Blockbuster and Redbox reveal about local news

What Blockbuster and Redbox reveal about local news

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Justin Rushing has spent more than fifteen years on the revenue side of local news. Today he is cofounder of the HBCU Digital Media Collaborative, which partners with historically Black colleges and universities to help students build campus publishing outlets and find real pathways into media careers. In this conversation Justin traces how a single internship pulled him into a field he did not know existed, why activating students on campus sits at the heart of the Collaborative's work, and what local publishers should actually focus on in 2026. He argues that revenue is logistical before it is transactional, that publishers should monetize whichever asset is stronger, their brand or their audience, and that the consumer rather than the newsroom ultimately decides what survives. Links: Justin Rushing: https://www.linkedin.com/in/justin-rushing-21341616/ https://www.iamjustinrushing.com/ HBCU Collaborative https://hbcucollaborative.org/ --- This podcast is sponsored by ⁠⁠⁠⁠⁠⁠⁠⁠LocalPod.co⁠⁠⁠⁠⁠⁠⁠⁠, the podcast platform built for local media. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LocalPod.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ --- Subscribe to the Local News Industry Pulse newsletter to receive a weekly briefing of news, policy, trends, and more in the local news industry: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://localnewsindustrypulse.beehiiv.com/subscribe Learn more about your ad choices. Visit megaphone.fm/adchoices
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