In this episode, Matt & Lauren reflect on their recent trips to two dramatically different events: London Book Fair and Sponsor Games.

One is an international event attended by over 33,000 publishing industry professionals from around the world; the other is an intimate, interactive gathering of content entrepreneurs dedicated to learning how to secure brand deals and sponsorships.

Attending these two events back-to-back highlighted the overlap and discrepancies between two types of creative audiences, so we’re asking the questions:

🤔 What can authors learn from content creators/entrepreneurs?

💡 What can content creators learn from authors?

🫱🏻‍🫲🏽 What does it look like when someone is taking the best from both worlds?

Listen wherever you get your podcasts, or watch the video episode on YouTube!

Dive Deeper

💡 Learn More About These Events

• Publishers Weekly’s LBF Recap | A ‘Buzzy and Busy’ Fair
• Sponsor Games
• Momentum
• IBPA Publishing University
• Lulu’s 2026 Event Schedule

💡 Learn More About These Creators

• The Maker’s Table with Jeff Sieh and Katie Fawkes
• Katie Cross
• Austin L. Church

💡 Listen to These Episodes

• Ep #63 | Beyond the Algorithm: Relationship Marketing for Authors & Publishers [Video: Live from London Book Fair 2025]
• Ep #86 | Maximizing Your First Impression in the Attention Economy
• Ep #111 | Plot Twist: Indie Authors are Landing More Traditional Publishing Deals than Ever

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