KNOWN Episode 6 with Giovanni Everduin, Co-Founder of CBIx and HBS alum with 20+ years across finance, fintech, and Web3.

Growing up across cultures and operating between TradFi and DeFi, Giovanni learned to move between worlds without losing his sense of self. This context shaped how he thinks about visibility, credibility, and voice.

In this conversation, we unpack what authenticity looks like in practice, why relatability is often misunderstood, and how to identify the perspectives only you can bring, alongside the difference between shaping a narrative and forcing one.

Chapters:

00:00 Highlights

00:23 Introduction

00:44 Who Is Giovanni? Authenticity, Contrarian Thinking, and Becoming Yourself

07:12 Everyone Talks About Authenticity, But How Do You Actually Get There?

10:15 From HR to Finance: Career Story, Intuition, and the Harvard Case Study

17:02 Building “Gio the Brand”: Personal Brand Framework

19:45 Uncomfortable Truths About Burnout

23:48 Top Creator in Fintech and Crypto: Influence, Inspiration, and Visibility

28:32 The Art of Storytelling: How to Build a Brand That Resonates

34:00 How Founders Can Stand Out When They Pitch

36:30 Practical Tips for Building Your Personal Brand

41:23 Rapid-Fire Questions

Follow KNOWN podcast for more conversations with entrepreneurs and marketers on brand building and growth.

Find us:

KNOWN on YouTube: https://www.youtube.com/@known.podcast/videos

KNOWN on Instagram: https://www.instagram.com/known__podcast/

INPUT Global on Instagram: https://www.instagram.com/input.global/

Giovanni Everduin on LinkedIn: https://www.linkedin.com/in/geverduin/

Alnura Belyalova on LinkedIn: https://www.linkedin.com/in/alnurabel/

Stella Friaisse on LinkedIn: https://www.linkedin.com/in/stella-friaisse/