"What apps should I use on my Shopify store?" is a question we hear all the time. Leighton and Patrick break down how to decide between a Shopify app and custom development, the trade-offs of each, and the apps they install on almost every store, from reviews and subscriptions to CRO, SEO, and indexing.

Links Mentioned

• Shopify Search & Discovery: https://apps.shopify.com/search-and-discovery
• Judge.me Product Reviews: https://apps.shopify.com/judgeme
• Microsoft Clarity: https://apps.shopify.com/microsoft-clarity
• Matrixify: https://apps.shopify.com/excel-export-import
• Ilana's JSON-LD for SEO: https://apps.shopify.com/json-ld-for-seo
• Frequently Bought Together (CBB): https://apps.shopify.com/frequently-bought-together
• Rebuy Personalization Engine: https://apps.shopify.com/rebuy
• Awtomic Subscriptions: https://apps.shopify.com/awtomic
• InstaIndex: IndexNow for Bing: https://apps.shopify.com/instaindex
• AI image alt text app: [URL TO BE ADDED]

Chapters

• 0:00 Intro
• 1:46 App vs Custom Question
• 3:02 The Three App Categories
• 5:57 Must-Have Review Apps
• 10:03 App vs Custom Trade-offs
• 16:33 Theme Updates & Maintenance
• 18:36 Reviews & Subscription Apps
• 21:22 Should You Build Your Own?
• 23:09 Microsoft Clarity Deep Dive
• 30:31 Matrixify & JSON-LD SEO
• 31:52 Bought Together & Rebuy
• 36:21 Apps That Hijack Collections
• 38:46 SEO Apps & Bing IndexNow
• 44:00 AI Alt Text & Sitemaps
• 45:25 Wrapping Up

Book a Call

• Book a Call with Patrick: https://calendly.com/patrickriceco/strategy-call
• Book a Call with Leighton: https://cal.com/leightontaylor/discovery-call?utm_source=podcast

Work with Us

• Work with Patrick (SEO and Google Ads): https://patrickriceco.com/
• Work with Leighton (Shopify Store Builds, Migrations, & Ongoing Support): https://envision.io

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