Meet Jeffrey Powers, creator behind Geekazine, who has been making online content professionally since 2007. What began as a podcast eventually expanded into YouTube, livestreaming, brand work, Amazon Live, and content for Fortune 100 companies.

After nearly two decades online, Jeffrey has watched the creator workload completely change. A single video now turns into Shorts, clips, Reels, TikToks, blog posts, and social distribution, creating a workload that can quickly lead to burnout without a team.

We talk about why creators can’t simply keep doing what used to work, why gaming the algorithm is never a long-term strategy, how AI is changing production, and why anyone who wants to become a creator should practice before worrying about growth.

Whether you're a longtime creator or just starting out, this episode is about adapting without losing yourself, building sustainable workflows, and staying ready for whatever platform change comes next.

Learn more about Jeffrey:

Geekazine Website:
https://geekazine.com

YouTube:
https://www.youtube.com/channel/UCRddnOfAkv3aYm3B-TDadsg?sub_confirmation=1

Amazon Shop:
https://amazon.com/shop/geekazine

X:
https://twitter.com/geekazine

Facebook:
https://facebook.com/geekazine

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