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Early-stage founders often try to rush to “perfect” — perfect branding, perfect plans, perfect decks — before they’ve sold a single unit.

In this co-hosted episode of Makin Mighty: The Challenger Sessions, Simon Greenwood-Haigh and Scott Cramner unpack what “good enough” really means for challenger brands, and why perfection is often just procrastination dressed up as strategy.

We cover:

• why selling early beats endless planning
• where you can compromise (and where you absolutely can’t)
• why big brands still launch products that flop, even after loads of testing
• the difference between being “rough and ready” vs being careless
• a useful mental model: “precisely wrong vs roughly right”

If you’re building a challenger brand and feeling pressure to look bigger than you are, this episode is a reset.

Link:
www.makinmighty.com

If you found this useful, please share it with someone building a food or drink brand who’d get value from it.

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And if you’ve got a question you’re wrestling with right now (brand, growth, retail, positioning) email it in. We’re collecting real questions from founders and we’ll use those to shape future episodes.

Thanks for listening. See you next time

makinmighty@gmail.com