What’s Up THIS WEEK?! GOOGLE Social Post Tracking? WEBINARS are a Bad Word? 🎥🎬 Odyssey is 3 HOURS😬| Ep. 538
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What’s Up THIS WEEK?! GOOGLE Social Post Tracking? WEBINARS are a Bad Word? 🎥🎬 Odyssey is 3 HOURS😬| Ep. 538
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Calling something a webinar might be the most expensive word choice in your marketing calendar, and there's fresh data on exactly how much it costs you. Jay Schwedelson walks through a Google Search Console update almost nobody is talking about, a naming test that lifted registrations by double digits, and where ChatGPT ads are quietly headed next. Plus a genuine crisis of conscience about sitting through a three-hour movie.
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Best Moments:
(00:16) Google Search Console can now report on individual social posts, and almost nobody noticed
(02:02) The exact Gemini prompt to get your social posts surfacing in Google search results
(02:44) Why the word "webinar" is a registration killer, backed by 1,000 event pages
(03:47) "First look," "behind the scenes," "insider session," and the lift each one delivers
(04:30) OpenAI's job postings hint at video and native ads, so ChatGPT is about to become a billboard
(06:07) The three-hour movie rule, the popcorn problem, and a very personal theater grievance