What’s new in branding photography and what can you expect in your business as a brand photographer in 2024? These are my predictions based on the shifts I’m seeing in the photography market, trends I think are here to stay, and I also share the ways that I’m strategizing and planning in my own business, as someone who primarily makes an income off of brand photography.

A successful business owner is adaptable and isn’t afraid to be flexible when confronted with change. Tune in to find tips for successfully navigating a growing market and how to stay ahead of the curve to better serve your brand photography clients.

Episode Highlights

• (01:16) Where brand photography as an industry is headed.

• (03:01) Some brand photographers will drop their prices

• (7:11) Companies and businesses have a higher budget for marketing and photography this year

• (10:23) AI will continue to grow in popularity and how it’s used by Brand Photographers

• (13:55) Brand photography leads will start requesting more branded video content and b-roll options

• (15:12) What content photoshoot days will mean for the brand photography industry

• (20:38) Brand photography clients will want access to more images

Links and Resources Mentioned In this Episode

• Visit The Brand Photography Shop Website - https://mandyliz.com/the-brand-photography-shop

• Connect with Mandy on Instagram - https://www.instagram.com/mandylizphotography/

• Try editing with Imagin AI and get 1500 edits for free by clicking here - https://imagen-ai.com/?ref_id=238725641

• Profit First - Mike Michalowizc

• Visit Mandy’s Website - https://mandyliz.com/

This episode is brought to you by The Brand Photography Shop. You can find free and paid resources, templates and digital downloads to grow your business. These are all created by a brand photographer for brand photographers. Go to the shop to learn more today!

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