In this episode of The Growth Class, host Phil Masiello interviews Ian Lopatin, co-founder of Of Course Sanctuary and co-founder and former CEO of Spiritual Gangster.

Ian shares his journey from entertainment law to building At One Yoga and ultimately turning a yoga studio T-shirt concept into Spiritual Gangster, a global wellness and lifestyle brand.

The conversation explores how validating customer demand can create the foundation for scalable growth, how community and culture can turn a product into a movement, and what it takes to build a brand beyond its original market.

Ian also discusses the personal side of entrepreneurship, including the relationship between achievement and stress, his decision to stop drinking, and the mindset shift that came from realizing that greater success does not always lead to greater fulfillment.

He explains how these experiences shaped his next chapter with Of Course Sanctuary, which focuses on meditation, mindfulness, connection, and helping high-performing people live with less stress and greater presence.

Of Course Sanctuary website: ⁠https://ofcoursesanctuary.com/

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There are a lot of "experts" out there giving advice who’ve never built a thing. They’ve never stayed up all night sweating a product launch. Never had to scale a team. Never had to meet payroll.

They’re just regurgitating what they read in someone else’s book.

That’s not me.
I’ve built brands. I’ve scaled them. I’ve exited them. I’ve failed, won, and fought through it all.

And now, my team and I help brands do it every single day — across eCommerce, retail, and digital.
We don’t just advise — we execute.
We write the playbook.

So if you’re done with fluff, fake gurus, and marketers who’ve never sold anything outside of a slide deck — you’re in the right place.

This show is real strategies, real tactics, and real talk.

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