On this episode of the Well Rounded Grappler Podcast, I sit down with Paul Jordan — a lifelong Judoka who has owned, operated, and led successful judo dojos as head sensei for over 30 years. We take a deep dive into the real blueprint behind building a judo school from the ground up, including how to open a dojo, how to run it professionally, how to attract students, and most importantly, how to grow and sustain a judo program as a legitimate business. Unlike Brazilian Jiu-Jitsu, there is very little public information on how to successfully market and expand a judo dojo, leaving many instructors struggling to grow despite having world-class technical skill. Paul shares hard-earned lessons from decades in the trenches, breaking down what works, what doesn’t, and what every instructor needs to understand to build a thriving, respected, and financially sustainable judo school. If you’ve ever dreamed of opening your own dojo, growing your student base, or turning your passion for judo into something bigger, this episode proves that it’s possible — and shows you how to do it.https://chutobubrasa.com/

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