This week on The Brand Visibility Effect, we’re breaking down what it really means to build brand authority — and why visibility is a system, not a guessing game. In this episode, host Laurelyn Ponder, brand strategist and marketing consultant, walks you through how to move from being great at what you do to being recognized for it — even if you don’t have a massive following or a PR team behind you.

You’ll learn how brand authority is actually built, why being good isn’t enough in a crowded digital space, and how to create intentional visibility that positions you as the go-to in your industry without burning out or chasing trends.

If you’re ready to stop feeling overlooked and start showing up with clarity, confidence, and direction, this episode lays the foundation.

• How do I start building visibility if I feel late to the game? • What’s the real difference between being skilled at my work and being known for it? • How is brand authority built online — and why does perception matter? • Which platforms actually support authority, not just activity? • What simple weekly actions can I take to grow visibility without overwhelm?

Follow Laurelyn on Instagram → @startingsocialstudios Daily visibility insights, messaging frameworks, and authority-building strategy for founders ready to be seen and respected.