Weekly Insight: The PR-to-Sales Gap is Where Medtech Pipeline Leaks

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Weekly Insight: The PR-to-Sales Gap is Where Medtech Pipeline Leaks

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Earned media should not disappear after publication. It should help move the pipeline. In this episode of Healthcare Marketing Executive, Saul Marquez concludes his three-part series on using PR as a pipeline acceleration tool by addressing a common breakdown in healthcare marketing: earned media often generates visibility but never reaches the sales team. He highlights findings from the 2026 Benchmark on AI Visibility and Revenue Report, which revealed that only 13% of organizations share earned media internally, and just 6.1% integrate it into the sales process. Saul explains how this disconnect creates missed opportunities and outlines three practical rules to close the gap: distribute every placement to sales within 24 hours, align coverage with the appropriate stage of the sales sequence, and equip internal champions with credible third-party validation. By operationalizing earned media, organizations can turn visibility into measurable business growth. Tune in, then read Saul’s full article on the PR-to-sales gap and where the med tech pipeline leaks: https://www.linkedin.com/pulse/pr-to-sales-gap-where-medtech-pipeline-leaks-saul-w-marquez-pqjne/?trackingId=6Mmz083rQSqQ5uN6ZyYR9Q%3D%3D Resources: Follow and connect with Saul Marquez on LinkedIn. Follow Outcomes Rocket on LinkedIn and explore their website. Visit the Healthcare Marketing Executive website!

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