Ever wonder why some businesses instantly feel trustworthy while others seem... homemade?

The secret is brand consistency - and it's make-or-break for your credibility. In this episode, I chat with graphic designer Jenn Osterhouse (25+ years experience) about why scattered branding is costing you customers and how to fix it.

You'll learn:

• The 3 core elements that make up your brand foundation
• Why your logo, fonts, and colors need to work together everywhere
• How to tell if your marketing materials are hurting your credibility
• The exact files you need to maintain consistency across all platforms
• Why "homemade" branding makes potential clients think twice
• What to include in your essential marketing toolkit

Perfect for: Business owners using DIY branding, entrepreneurs ready to look more professional, and anyone whose website, business cards, and social media don't match.

Jenn breaks down her "Business Bundle" approach and shares why even small inconsistencies can make customers question whether you "have your act together." She also reveals her Marketing Asset Planning process that helps businesses audit everything they have and create a cohesive strategy.

The reality check: If your branding looks scattered, potential clients assume your business is too. But when everything works together visually, you instantly build trust and credibility.

Ready to stop losing customers to inconsistent branding? This episode shows you exactly how to create the professional, cohesive look that makes people want to hire you.

Connect with Jenn at jenniferosterhouse.com for brand design and strategy sessions.

In this episode, I sit down with business coach AliceAnne Loftus to discuss why visibility is absolutely essential for business success. AliceAnne shares her incredible journey from struggling to be seen online to achieving 4,000% growth in website users and over 8,000% increase in organic search traffic. We dive into practical strategies for building visibility both online and in-person, plus the importance of consistent messaging across all platforms. If you've been hiding your business or struggling to get found by your ideal clients, this episode is packed with actionable insights and real proof that visibility strategies actually work.

Business coach AliceAnne Loftus shares her remarkable visibility transformation story, including 4,000% growth in website users and 21,000% increase in new visitors in just one year. We discuss the foundational elements of business visibility - from having a solid website to showing up consistently on social media - and why many business owners struggle with putting themselves out there. AliceAnne emphasizes that visibility isn't just about having a website; it's about creating a cohesive brand message across all platforms and actively engaging with your audience. This episode proves that with the right strategy and consistency, dramatic growth in visibility (and business) is absolutely possible.

• Why visibility is essential for business success, and how most business owners hide their businesses
• The foundation of online visibility: website first, email list second
• How AliceAnne achieved 4,000% growth in website users and 8,000% increase in organic search traffic
• The importance of brand messaging consistency across all platforms
• Choosing the right platforms based on where you'll actually show up consistently
• The evolution from local brick-and-mortar visibility to online business visibility
• How to use social media to drive traffic back to your website
• The connection between visibility, conversions, and measuring success with analytics
• Why your website should focus on your client's needs, not just your story
• The importance of treating your website as a "living, breathing entity" that needs regular updates

• Leading Lady Coaching - AliceAnne's coaching business
• Leading Lady Podcast - AliceAnne's podcast
• Leading Lady Community - AliceAnne's Facebook group for women entrepreneurs
• Google Analytics - for tracking website performance and conversions
• Heidi Schmidt - Social media specialist mentioned by AliceAnne

If you loved this episode, please take a moment to subscribe and leave a review on your favorite platform. Your support helps me reach other business owners who need help getting their business online.

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Is your local business invisible when customers search "near me"? You're missing out on nearly half of all Google searches.

In this episode, I break down everything you need to know about Local SEO - and why it's completely different from regular SEO. If you serve customers in person or within a specific service area, this episode is a must-listen.

You'll discover:

• Why 46% of Google searches have local intent (and what that means for your business)
• The shocking truth: 76% of mobile local searchers visit a business within 24 hours
• How businesses in the Google Local Pack get 93% more phone calls, clicks, and visits
• Real examples of how small businesses beat major chains in local search results
• The key differences between local SEO and regular SEO (they're not the same!)
• Why your Google Business Profile is more important than your website for local visibility

Perfect for: Restaurant owners, retail shops, service providers, healthcare practices, salons, gyms, and any business with a physical location or local service area.

I'll share the exact strategy I used to get my STEM education center to dominate local search results - turning online searches into phone calls, walk-ins, and sales.

Ready to get found by local customers? This episode gives you the foundation to start showing up when your ideal clients search for businesses like yours.

Take action: Do a local search for your business today using your service + location. Are you in the top 3? If not, it's time to level up your local SEO game.

Subscribe for more SEO and website success tips that actually work for small businesses!

Jen Whitlock shares her journey of building wonderwallbackdrops.com, discussing the challenges and successes of creating a DIY website. From platform selection to launch timeline, she provides valuable insights for other business owners considering the DIY route for their websites.

Learn the secret to building a website in just one day - proper preparation. Chrissy explains why most websites take weeks or months to build and provides a detailed roadmap for completing your website build in a single day. She shares insights from her experience helping clients and students achieve successful one-day builds.

Drawing a parallel between website creation and house building, Chrissy explains the importance of having a solid foundation before beginning construction. She details the four essential building blocks: strategy, content, design elements, and launch planning, providing practical guidance for each component.

In this episode, Chrissy Rey addresses the common challenge of setting realistic timelines for website creation. Whether you're stuck in perfectionism or hoping for overnight results, this episode provides a practical framework for planning your website project. Learn about the five essential phases of website creation and get specific timeframes for each step of the process.

In this episode, Chrissy Rey tackles common misconceptions about building your own website. She debunks four major myths and shares real success stories from her students who have successfully launched their own professional websites, even without technical expertise.