Wealthy Gym Owners - 54 - Moving from Coaching to Owning - High ROI Involvement
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Mastering the Owner's Weekly Schedule: From Operator to Owner
In this episode of The Wealthy Gym Owners, Pat and Doug explore the essential elements of transitioning from an operator to an owner in the gym business. They delve into the mysterious nature of an owner's weekly schedule and discuss high ROI activities such as marketing implementation and lead follow-up. The conversation covers the importance of detailed calendar planning, maintaining daily lead follow-ups, and scheduling specific marketing activities. Additionally, they emphasize the significance of team check-ins and operational audits, which ensure smooth client experience and retention. Doug and Pat also highlight the necessity of focusing on sales as the driving force behind the business's growth. This episode provides valuable insights for gym owners looking to gain more autonomy and effectively manage their time and resources.
00:00 Introduction to the Owner's Weekly Schedule
00:19 Transitioning from Operator to Owner
01:51 High ROI Activities for Gym Owners
03:09 The Importance of Lead Follow-Up
04:13 Effective Use of the Calendar
05:39 Balancing Marketing and Sales
07:09 Managing Paid Advertising
11:07 Team and Operations Management
13:45 Concluding Thoughts on Transitioning Roles