What if the business you're building is actually your greatest financial asset—but you're treating it like just another job? Jason Lee, Vice President at Exponent Prosperity Advisors, challenges entrepreneurs to shift their mindset from survival mode to wealth-building mode. Whether you're grinding through your first few years or already generating serious revenue, Jason reveals why most founders accidentally sabotage their path to financial freedom—and exactly what to do about it. From the surprising income threshold that puts you in the top 1% to the delegation decisions that make or break your future exit strategy, this conversation will change how you think about money, time, and the true purpose of entrepreneurship.

HIGHLIGHTS

• The paradigm shift: Your business isn't a job—it's your greatest financial asset

• Why most entrepreneurs leave corporate life but accidentally recreate the same limitations

• The delegation trap: How holding onto $60K tasks prevents you from building million-dollar value

• What it really takes to be in the top 1% of earners (the number might surprise you)

• The 18-24 month timeline: Why building wealth infrastructure takes longer than you think

• How guilt around money keeps good entrepreneurs from achieving the freedom they started their business for

• The "start with the answer" principle: Defining your exit before you're drowning in daily operations

• Why your first 2-5 years will be chaotic no matter how much advice you follow—and what to focus on anyway

CHAPTERS

[00:00] Introduction to Jason Lee and Exponent Prosperity Advisors

[01:38] The Paradigm Shift for Founders

[04:15] Understanding Wealth and Entrepreneurial Motivation

[08:00] The Importance of Delegation and Vision

[11:24] Challenges and Strategies for Wealth Accumulation

[15:43] Mindset and Identity in Wealth Building

[18:34] Setting the 1% Mindset

[18:58] Advanced Tax Strategies

[19:25] Leveraging Net Worth

[20:22] The Importance of Financial Independence

[21:52] Aspirational Goals and Planning

[25:49] The Entrepreneurial Journey

[27:19] Building a Comprehensive Plan

[30:35] Investing in People

[35:42] Overcoming Money Struggles

[36:47] Conclusion and Contact Information

RESOURCES MENTIONED

• Exponent Prosperity Advisors - https://exponentx.net

• Jason Lee on LinkedIn - https://www.linkedin.com/in/jasonleeexponent/

• Email: jlee@exponentx.net

• C12 Group - Christian CEO peer advisory organization - https://www.joinc12.com/

• Katherine Pomerantz - Guest on Episode 2

Want to join with other like minded entrepreneurs? Visit the Good Humans Growth Network for connections and support: https://www.theghgn.com/