Digital products, PDF businesses, and growing a podcast all sound simple until you actually try to execute.

A few months ago, Ben and Jon said they would build PDF products, sell them, and grow the podcast. This is the follow up on what actually happened.

Both PDFs got built. Neither got launched. And the reasons were different. One came down to time and prioritization. The other came down to uncertainty around Facebook ads, funnels, landing pages, and how to actually sell a low ticket product.

Then they shift into the second part of the experiment: podcast growth. What they looked at, what metrics actually matter, what they pay attention to, and what most people completely misunderstand about growing a show.

Ben and Jon walk through what got done, what didn’t, and what actually moves the needle when you’re trying to build something new.

Topics covered:

• building and selling PDF products

• low ticket digital product strategy

• Facebook ads, funnels, and landing pages

• messaging and ad hooks that convert

• why most funnels fail early

• podcast growth strategy and metrics

• what to track vs what to ignore

• why execution stalls even for experienced operators

Most people don’t fail because the idea is bad. They fail because they never actually ship.

Business is simple. People are lazy.

https://lowbarpod.com/

Join the private Low Bar Pod community and hang out with BK and Jon plus all of our other awesome members! — https://low-bar-pod.circle.so/checkout/membership

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Timestamps:

00:50 — Both PDFs are finished…

01:48 — Why Ben stalled vs why Jon stalled

05:58 — The real bottleneck

12:45 — The simplest way to actually sell a PDF

16:35 — Messaging that actually makes people buy

21:45 — Why most Facebook ads and funnels fail early

24:30 — How to take action?

25:46 — Podcast growth: what we actually tracked

32:30 — YouTube collaboration

35:40 — How our growth compares to others

38:43 — What matters vs what doesn’t when growing a show

40:25 — Ninja Creami idea

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Topics: digital products, pdf business, information products, podcast growth, make money online, facebook ads, funnels

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