What does it actually look like to run a company *through* AI? In this episode of Manual Work is a Bug, Mav Founder + CEO Matthew Black and Head of Brand Hillary Black get specific on how they use AI at work, after building AI for nearly a decade. Starting from Jack Dorsey's essay "From Hierarchy to Intelligence," Matthew breaks down the "world model" — a real-time, company-wide brain that flattens the org chart so everyone works on the *edge* of the model instead of climbing a hierarchy — and uses a Boeing-vs-Airbus analogy to explain why he no longer does anything directly: every move gets routed through the model first.Then he shares his actual setup: a decade of getting-things-done manually in Things, now rebuilt into a Granola → Todoist pipeline over MCP that turns his to-do list into an orchestrator for AI. Along the way — why good models are killing the busywork of "clean data" and CRMs, the thing he's going deepest on next (evals and "loop engineering"), the simplest way for any business owner to start (record your screen and ask the model what to take off your plate), Hillary's own experiment analyzing a year of LinkedIn posts, and closing thoughts on Bezos's 80% rule, getting buy-in, and why Claude vs. ChatGPT already shows up in how far people can go. Plus a pickle-flavored taste test nobody asked for.If you build with AI, brand for it, or run a business you're trying to operate with it, this one's for you.Timestamps- 00:00 — Intro- 00:17 — Cold open: the great energy-drink debate- 02:35 — Jack Dorsey's "From Hierarchy to Intelligence" & the world model- 09:18 — The Boeing-vs-Airbus theory of running a company- 12:41 — Matthew's real AI workflow: Things, Todoist, Granola & the to-do list as orchestrator- 22:53 — Why AI kills the busywork of clean data & CRMs- 26:01 — What's next: evals & "loop engineering"- 30:28 — Where to start: record your screen, ask the model (+ Hillary's LinkedIn deep-dive)- 34:17 — Bezos's 80% rule, "find a problem," and Lego-after-Lego- 37:40 — Buy-in, living on the edge & Claude vs. ChatGPT- 40:09 — Mav lore: the pickle-party roulette Hosts - Matthew Black — Founder + CEO, Mav- Hillary Black — Head of Brand and Conversation Design, Mav Links and Resources - Jack Dorsey, "From Hierarchy to Intelligence" (Block) - Things — the GTD app Matthew used for a decade- Todoist — the MCP-friendly to-do app he switched to- Granola — AI meeting notes with an MCP server- Model Context Protocol (MCP) — the open standard that ties tools together- Claude Follow the showManual Work is a Bug is Mav's podcast, now on video. Watch on YouTube and follow wherever you listen, so you don't wait another six years for the next episode. Mav helps insurance agencies democratize growth with AI: hiremav.com.