We Are Amada with Marcos Moura: Matt Ushler on Risk, Reinvention, and Serving with Heart
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We Are Amada with Marcos Moura: Matt Ushler on Risk, Reinvention, and Serving with Heart
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In today’s episode, Marcos Moura sits down with Matt Ushler, owner of Amada Senior Care in Montgomery and Bucks County, Pennsylvania.
After a decorated career in medical sales, Matt found himself burned out from corporate takeovers and constant instability. Just days after getting engaged, both he and his wife were laid off, and that turning point led him to launch a senior care business in the middle of a pandemic, just weeks after moving into a new home.
Matt shares how betting on himself paid off, and how Amada’s approach to long-term care insurance, VA advocacy, and caregiver-first culture set his business apart. From helping families uncover hidden benefits to doubling revenue through trust and service, Matt’s journey is proof that purpose and profit can go hand in hand.
Tune in to hear:
• The moment Matt knew corporate life was no longer for him (02:30)
• Why layoffs pushed him into entrepreneurship (05:00)
• Helping families uncover $18,000+ in long-term care benefits (11:00)
• Why staffing — not clients — is the real challenge in home care (16:00)
• Building a culture where caregivers stay and grow (18:00)
• How his business is growing fast, and what’s next (22:00)