We’re all creators now. So what happens when content is infinite, and attention isn’t?

For the first episode, I’m speaking with Shephali Bhatt—one of the sharpest cultural reporters I know. She writes long-form stories at the intersection of technology, media, pop culture, and digital subcultures, with a kind of clarity and depth that’s increasingly rare.

We explore how the Indian internet is evolving:

Is it fragmented, unified, exhausted, or just in transition?

What key shifts (from Jio to Reels to the TikTok ban) have shaped the way we connect and create?

Has content creation become a default setting for everyone?

What happens when AI floods the internet with content—and curation becomes the most valuable skill?

Where do we draw the line between the person and the personality online?

We also talk about:

📊 The strata of Indian creators and the path from emerging to established

👩🏽‍💻 How the internet is shaping young creators—especially women

🎙 Why so many top Indian podcasts still sound like men talking to men

🔐 What it means when culture moves into encrypted group chats

📰 The role of journalism, and what “prestige media” could look like by 2030

Timestamps:

00:00 Introduction to Shephali Bhatt

02:26 The Chaos of Indian Internet Culture

07:17 The "Creator" Identity and Performative Authenticity

13:40 Understanding Parasocial Relationships

18:55 Person vs. Personality in the Digital Age

34:33 AI as a "Therapist" and Data Privacy

47:27 The Future of AI Content and Human Curation

52:02 Female Representation in Indian Media

59:39 Journalists vs. Content Creators

1:09:08 The Influence of Media and Curating Your Attention

1:12:45 The Future of the Creator Economy1:18:39 Advice for Newcomers in Internet Culture

If you’re curious about how the internet is reshaping identity, creativity, and power in India, this conversation is a starting point.

🔗 Check out more of Shephali’s work:

LinkedIn Economic Times Mint Lounge The Seen and the Unseen episode