We’re picking up right where we left off—diving deeper into organic social growth. Rachael and Erica unpack how they approach content batching, testing strategies, building community, and learning from their own analytics in real time

Rachael and Erica sit down with Phil Barerras, founder of Viconic Consulting, to talk all things social media strategy. From the ever-changing landscape of content creation to actionable tips for growing your beauty brand online, Phil shares expert advice you can put to work today.

We're diving into some of the waxing industry's most controversial topics: gloves or no gloves, waxing minors, and the debate around men in the wax suite. No sugarcoating—just real talk, real opinions, and the standards we stand by.

Rachael and Erica break down their journey growing on social media—what’s working, what’s not, how to track performance, and why engagement behaviors vary across platforms. Real insights, no fluff.

Rachael and Erica kick off Season 3 with a full IECSC Vegas recap! From the best classes and biggest takeaways to what missed the mark (and some hilarious behind-the-scenes moments), this episode is packed with real talk from the esthetics trade show floor.

Motherhood, business, content creation, and everything in between—Rachael and Erica get real about burnout, boundaries, and the grit it takes to keep going when no one sees the chaos behind the scenes.

Social media can feel like a full-time job! Rachael and Erica get real about the pressure to post, algorithm changes, and how to show up online without burning out—plus what’s actually working right now for beauty pros.

Rachael and Erica spill the tea on all things waxing and business—first-time clients, room extras, men’s waxing, Groupon, complementary services, and how to target your ideal audience.