If you want to sell more upmarket, you need to understand how experienced business owners make buying decisions differently from beginners. I share what I'm seeing in the marketplace, including why sophisticated buyers prioritize specificity, proximity, relationships, trust, value alignment, and solutions to the exact problem they're facing right now.

Why You Should Listen

• Understand six- and seven-figure buyer psychology and why price is not a reliable proxy for buyer sophistication.
• Learn what experienced business owners buy at different price points, from specific skills and software to coaching, strategic support, and curated access.
• Discover how to sell more upmarket by positioning around specificity, relevance, proximity, relationships, and long-term partnership instead of simply raising your prices.
• Build a more effective visibility and messaging strategy that lets potential clients binge your thinking and understand your worldview before they ever enter a sales conversation.

If you want to sell more upmarket, this episode will help you rethink what sophisticated buyers are actually looking for and what your marketing needs to communicate before they ever get on a sales call.

Resources mentioned in this episode:

• Market Like a CEO — my messaging course, relaunching in September with a mini mind in October.
• Market Like a CEO [Module 1]- You can get on the email list and watch the first training for free.
• Previous Episode: I Didn’t Finish the YAP Challenge. I Still Got the Result I Wanted.

Start here → https://www.jereshiahawk.com/bio

For coaches and service providers building high-trust, high-ticket offers. Refine your messaging. Restructure your business model. Streamline your offers and client delivery.