WJOB Spotlight: How Businesses Can Become Pillars of Their Community After a Crisis
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WJOB Spotlight: How Businesses Can Become Pillars of Their Community After a Crisis
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What does it mean for a business to truly be part of its community?
In this edition of WJOB Spotlight, digital marketing expert Matt Hansen discusses how businesses across Northwest Indiana responded to the recent major storm and what other business owners can learn from it.
Matt explains why businesses that stepped up to help — whether by providing food and water, offering space, helping employees, volunteering, or simply lending a hand — stood out during the crisis. While businesses don't need to make massive donations or turn their generosity into a marketing campaign, small acts of support can make a lasting impact.
The conversation explores how being present for your community isn't just good citizenship — it can also build long-term trust, loyalty, and relationships with the people a business serves.
Matt also shares why business owners should keep their finger on the pulse of their community during a crisis, first making sure their families and employees are safe before looking for ways to help others.
Hear how local businesses can become true community partners and pillars, and why people remember the businesses and entrepreneurs who were there when their community needed them most.