Send us a text

Marketing automation and core CRM systems, though often linked, are fundamentally distinct in design and purpose. Marketing automation is tailored for upstream business processes that involve unstructured data and require seamless integration with multiple systems to drive engagement and lead generation. In contrast, core CRM systems are built to support downstream Revenue Operations with highly transactional workflows, necessitating a structured data model capable of capturing complex business hierarchies. However, even the most advanced CRMs often fall short in supporting the intricate, ad-hoc relationships found in industries like real estate or non-profits, where flexibility and nuanced relationship management are critical.

In today's episode, we invited a panel of industry experts for a live discussion on LinkedIn to conduct an independent review of HubSpot’s capabilities. We covered many grounds, including where HubSpot might be a fit in the enterprise architecture and where it might be overused. Finally, they analyze many data points to help understand the core strengths and weaknesses of HubSpot.

Background Soundtrack: Away From You – Mauro Somm

For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.

Send us a text

The tech and enterprise software landscape is undergoing rapid transformation, marked by a mix of bold acquisitions and cautious public market strategies. While Databricks' CEO candidly states that “it’s dumb to IPO this year,” citing market volatility and strategic timing, major players are making aggressive moves elsewhere. From Thomson Reuters’ $600M acquisition of tax automation firm SafeSend to WWT’s $1.25B blockbuster deal to acquire Softchoice, the momentum is clearly shifting toward consolidation and capability expansion. Microsoft’s Satya Nadella has also sparked debate with his prediction that AI agents could overtake traditional SaaS models by 2025, signaling a fundamental shift in how software is built and consumed. Meanwhile, companies like SPS Commerce, Cass Information Systems, and Later are strengthening their portfolios through targeted acquisitions, reflecting a broader trend of investing in specialized tools and emerging platforms. Together, these developments hint at a future shaped less by IPOs and more by ecosystem dominance and AI-powered disruption.

In today's episode, we invited a panel of industry analysts for a live discussion on LinkedIn to analyze current enterprise software stories. We covered many grounds, including the direction and roadmaps of each enterprise software vendor. Finally, we analyzed future trends and how they might shape the enterprise software industry.

Background Soundtrack: Away From You – Mauro Somm

For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.

Send us a text

This curated list stands apart by spotlighting ERP platforms that were engineered from inception as true cloud-native solutions, intentionally bypassing the limitations of retrofitted legacy systems. These modern ERPs are designed to leverage the full scope of cloud capabilities—delivering streamlined operations, cost efficiencies, and reduced maintenance overhead. While they may not rival the feature depth of long-established systems, their edge lies in agility, intuitive design, and mobile readiness, making them particularly attractive to forward-looking organizations. Our evaluation prioritizes architectural integrity over popularity, favoring vendors that have fully embraced cloud-native frameworks and are actively innovating in this space. The result is a lineup that not only reflects current market needs but also signals where ERP is headed—toward more flexible, scalable, and user-centered experiences.

In this episode, our host, Sam Gupta, discusses the top 10 cloud-native ERP systems in 2025. He also discusses several variables that influence the rankings of these cloud-native ERP systems. Finally, he shares the pros and cons of each cloud-native ERP system.

Background Soundtrack: Away From You – Mauro Somm

For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.