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She applied for awards twice and went home with nothing. No trophy. No feedback. Just the bill.

Then she won Australian Clinic of the Year, only the third WA business in history to ever take that title.

And now? She's building an entirely new awards program so nobody else has to go through that process blind.

In this episode, I sit down with Rachel Diaz from Love Beauty Skin Clinic and Elke Richter from Skin Inspired, two of the three founders behind WASSABA, the brand new Western Australian Skin, Spa, Beauty and Aesthetics Awards.

This conversation goes way beyond awards. It's about what's been missing in the WA beauty industry for years: a place to be recognized without flying to Sydney, a community that actually supports you, and education that goes deeper than "just post more content."

In this episode:
👉 How a joke at a national awards night turned into a real organization within months
👉 Why the founders can't enter or judge their own awards, and why that matters
👉 The difference between a "fluffy pink clinic" application and the one that won Australian Clinic of the Year
👉 Why it costs $20K to $30K to take your team to national awards, and why WA needed a local alternative
👉 How WASSABA gives feedback to every applicant so you can actually improve
👉 Categories for cosmetic tattooists, body sculpting clinics, makeup artists, and spray tanners, groups that are usually left out
👉 The Profit and Planning Summit on June 17th covering pricing, end-of-financial-year prep, and brand strategy
👉 Why awards aren't about validation; they're about reflection, visibility, and knowing you're on the right track

Whether you've never entered an award in your life or you've applied and walked away empty-handed, this episode will change the way you think about putting yourself forward.

And if you're in WA and haven't looked at WASSABA yet, this is your sign.

Connect with WASSABA:
www.instagram.com/wassaba.official
www.wassaba-official.com

Connect with Rachel Diaz:
www.instagram.com/lovebeautyskinclinic

Connect with Elke Richter:
www.instagram.com/skininspired_

I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!

Ready to become an industry powerhouse?
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If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram:
https://www.instagram.com/sammykennedycoach/
https://www.instagram.com/beautyindustryleaders/