Under 50% of web page requests come from humans. Brian Alvey, CTO of WordPress VIP, runs the platform behind NASA, News Corp, Salesforce, and NBC, and previously built more than two dozen CMS platforms, including Weblogs, Inc. (Engadget) and Crowd Fusion (TMZ). He maps media, marketer, and commerce customer journeys to determine whether to open or restrict LLM access, and he covers per-agent access controls that let each organization allow or block specific AI crawlers. He also explains how to structure sites so agents can qualify buyers and surface next-step prompts, why to plan for 100% agentic traffic, and why trusted brand authority outlasts AI-scaled content volume.

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Is working in-house or at an agency the better career move for SEO professionals in today's rapidly changing search landscape? The answer might surprise you.

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SEO job postings aren't shrinking; they're being retitled and redistributed. Tyson Stockton is COO and Co-Founder of Previsible, an AI discovery agency serving enterprise teams, and a former VP of Client Services at Searchmetrics who has hired roughly 80 SEOs and led Previsible's 2025 SEO job study. He covers repositioning legacy SEO experience for AEO and GEO roles, including crawl log analysis across multiple AI bots, experimentation, content chunking, query fan-outs, and off-page citations. He also outlines how to report on business KPIs rather than leading indicators when AI search attribution is limited, and how to screen candidates for adaptability.

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