In this episode of Voices in Leadership, host Melissa Andrews, President and CEO of LeadingAge Virginia, sits down with Curtis Jennings of SFCS to explore innovation, leadership, and the future of senior living design. Curtis shares his journey into the field, shaped by family legacy and a lifelong passion for architecture, before diving into how creativity and mentorship drive both his leadership approach and the firm’s culture. The conversation highlights SFCS’s long-standing commitment to innovation, including its By Design Conference and its partnership with Virginia Tech, where students collaborate with senior living communities to design real-world solutions that enhance resident engagement and connection. Curtis and Melissa also discuss emerging trends such as repurposing existing buildings, planning for future generations of residents, and balancing the needs of current residents with long-term strategic vision. Throughout the episode, Curtis emphasizes the importance of flexibility, collaboration, and resident involvement in the design process, while offering a candid look at the challenges ahead—including meeting growing demand for senior living. Ultimately, the conversation underscores how thoughtful design, creative thinking, and strong partnerships can shape more responsive and sustainable communities for the future.

Voices in Leadership is produced by Association Briefings.