Legacy isn’t just what you leave behind—it’s how you shape lives today.

In this episode of Visionary Advisor, host Alex Kirby, founder and CEO of Total Family, sits down with Cody Barbo, founder and CEO of Trust & Will, to unpack the trends transforming estate planning today. Drawing on fresh research and real-world results—Trust & Will has helped over 200,000 individuals complete estate plans and is trusted by more than 1 million users—Cody shares how generational shifts, technology, and the growing emphasis on values are reshaping how families—and their advisors—approach legacy planning.

From bridging the gap with Gen Z to using tech as a relationship builder (not a replacement), this conversation is packed with insights to help you lead more relevant, human, and lasting estate planning conversations.

Why This Episode Matters for Advisors

• Discover how younger generations are rethinking estate planning—and where advisors fit in
• Learn how technology is making estate planning more accessible without replacing the human touch
• Uncover ways to lead conversations that go beyond assets to include values, lessons, and legacy
• Get practical strategies to engage the next generation before the wealth transfers

Episode Highlights

[5:23] “Advisors need to step out of their comfort zone.”
Cody shares why proactive estate planning is a massive opportunity for advisors to build deeper, long-term relationships with entire families—especially when most wait to react.

[13:35] “Legacy, to me, is how you made people feel.”
A personal reflection from Cody on what legacy really means—and how advisors can help clients define it beyond financial assets.

[17:25] “The big nugget that we are all chasing.”
Cody calls out the advisors who prioritize estate planning as a core part of their value—keeping documents current, initiating conversations, and ensuring plans evolve with life.

[23:58] “Next week turns to next month, and then it’s decades later.”
Procrastination is the #1 obstacle in estate planning. Cody outlines how advisors can help clients overcome inertia by making the process more approachable.

[40:48] “They have the opportunity to build that trust.”
In moments of crisis or transition, advisors have a rare window to show up for families—and leave a lasting impression that spans generations.

Resources

Explore: Trust & Will – Learn more about their platform and annual research
Read: Trust & Will’s 2024 Estate Planning Report

Trust & Will’s 2025 Estate Planning Report

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We believe wealth is well-being. Subscribe to the Visionary Advisor Newsletter for practical tools and ideas to serve families across generations.
Explore more at totalfamily.io | Follow us on LinkedIn | Watch episode clips on YouTube

Silence around wealth isn’t harmless—it’s a liability. And for advisors serving high-net-worth families, knowing how to guide transparent conversations is no longer optional.

In this episode of Visionary Advisor, Total Family CEO Alex Kirby sits down with Luke Jernagan, Managing Director of Family Learning at Matter Family Office, to explore how the most successful families—and their advisors—build trust through communication. Drawing from his widely shared white paper The Power of Effective Transparency, Luke offers a practical framework for preparing staged trust reveals, navigating difficult conversations, and building a shared family culture rooted in values and purpose.

Whether you serve families with $5M or $500M, you’ll walk away with the language, strategies, and mindset to help clients move from secrecy to strength.

Why This Episode Matters for Advisors

• Learn how to frame transparency as a leadership skill, not a liability
• Hear real-world strategies to support clients through hard conversations
• Understand why secrecy erodes legacy—and what to do about it
• Walk away with practical language and examples you can use immediately

Notable Quotes from Luke Jernagan

• [1:36] “Families who practice transparency tend to be the ones that function well for generations.”
• [9:58] “It’s not the wealth—it’s the secrecy that erodes freedom and success.”
• [19:15] “Wealth is just the tool. The real opportunity is building a shared family culture.”
• [32:20] “It’s never too late—unless the estate attorney is doing the talking.”

Resources

Download & Read: The Power of Effective Transparency – here.

More about Matter Family Office at their site - https://www.matterfamilyoffice.com/

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Stay Connected with Visionary Advisor
We believe wealth is well-being. Subscribe to the Visionary Advisor Newsletter for practical tools and ideas to serve families across generations.
Explore more at totalfamily.io | Follow us on LinkedIn | Watch episode clips on YouTube

For experienced advisors serving ultra-high-net-worth families, pricing isn’t a tactical detail—it’s a strategic posture. It signals how seriously you take your role, how clearly you define your value, and whether your business is built to scale alongside the complexity of your clients' lives.

In this episode of Visionary Advisor, host Alex Kirby is joined by Paul Ferguson, a respected leader in the UHNW and family office space with over 30 years of experience advising both elite families and the firms that serve them. Now with Schwab Advisor Family Office, Paul offers rare insight into what the best-run firms are doing to evolve their pricing models, protect their margins, and better align with client complexity.

Paul’s cross-disciplinary background—from tax and estate planning to MFO leadership and private equity—makes him one of the most well-rounded experts in the field. His perspective is deeply practical, rooted in what actually works, and built to help advisors thrive as client expectations rise.

Whether you advise a $30M client—or want to—you’ll walk away with actionable ways to reframe your pricing, deepen client trust, and build a sustainable practice in today’s changing market.

Why This Episode Will Change the Way You Advise Families

• Why margin—not fee—compression is the real threat in today’s advisory business
• How hybrid models (AUM + retainer) are helping firms separate investment work from complex planning
• Real-world language to use when introducing pricing changes with long-standing clients
• A roadmap for reviewing and updating pricing annually—without losing goodwill
• How best-in-class firms scope, price, and adjust for “surprise” projects (like buying a jet mid-year)

Notable Quotes from Paul Ferguson

“We don’t have a fee compression problem. We have a margin compression problem.” (15:40)

“Your client might forget what you did—but your invoice shouldn’t.” (17:07)

"One of the biggest problems in our industry, everybody is using these terms but no one can define them" (36:18)

"If you don't review your fees annually, the scope of work for your clients will still change" (43:09)

Check out the discussed white paper and additional resources from the Schwab Advisor Family Office

Fees and pricing for ultra-high-net-worth client services | Advisor Services

Serving Family Offices | Schwab Advisor Services

Send us feedback

Stay Connected with Visionary Advisor
We believe wealth is well-being. Subscribe to the Visionary Advisor Newsletter for practical tools and ideas to serve families across generations.
Explore more at totalfamily.io | Follow us on LinkedIn | Watch episode clips on YouTube