The housing industry is broken: slow, expensive, and wildly inefficient. In this episode of Success Stories, Steve Cross sits down with Vikas Enti, CEO and co-founder of Reframe Systems, to talk about why that’s the case and what it takes to actually fix it. Vikas explains how his team is using robotics, software, and micro-factories to rethink how homes get built, why construction hasn’t improved productivity in decades, and what happens when you try to challenge an entire industry. It’s a blunt conversation about startups, scaling hardware, and the reality of building something hard.

About Our Guest

Vikas Enti is the CEO and co-founder of Reframe Systems. With a background in mechanical engineering and robotics, including more than a decade scaling systems at Amazon Robotics, he launched Reframe to rethink how homes are built. His focus is on using advanced manufacturing to deliver high-quality homes faster, more predictably, and at a lower cost.

About Success Stories

Welcome to Success Stories, the podcast where Steve Cross sits down with the sharpest minds in business to unpack what it really takes to grow.

From scrappy upstarts to category leaders, each conversation reveals the mindset, strategies, and personal stories behind bold decisions and breakthrough moments. No fluff. No gurus. Just real founders, real operators, and real results.

If you're a growth-obsessed entrepreneur, marketing leader, or future founder, this playlist is your shortcut to hard-earned wisdom from those who've built it, scaled it, and lived to tell the tale.

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