Victoria Odekomaya (LiMStudios ) on Why Being an "Expert" Isn't Enough to Build a Brand
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Victoria Odekomaya (LiMStudios ) on Why Being an "Expert" Isn't Enough to Build a Brand
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In this episode of the Secret Expert Podcast, we sit down with Victoria Odekomaya, Founder of LiMStudios , to discuss why expertise alone is no longer enough to succeed in business. Victoria shares her fascinating transition from being a drug research scientist to a creative entrepreneur, revealing how she uses the scientific method to run data-driven marketing experiments.
We dive deep into the difference between "just posting content" and building a strategic ecosystem that drives revenue. Victoria also opens up about the pivot from photography to full-service strategy, the power of showing the "messy middle," and why you need to stop hiding behind your work.
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