What happens when businesses treat their street as part of their story, deeply connected to its place, culture and neighbours? In this episode of Regenerative Streets, host Laura Aston is joined by regenerative practitioner and purpose strategist Claire Bowles to explore Greening Cromwell Street, a business‑led project that turned a Collingwood work street into a small but powerful laboratory for health, greening and connection. Together they unpack how native planting, simple workshops and shared stewardship can make streets better for business and better for the people who work there.​

You’ll hear how to start with what is unique about your street, how to bring neighbouring businesses into the conversation, and how to design small experiments that support dwell time, wellbeing and a stronger sense of place. Whether you’re an architect, planner, business owner or resident, this episode offers concrete actions you can take: from door‑knocking your street and co‑hosting a planting day to building governance that keeps momentum going when champions move on.​

This podcast is brought to you by Wayfinder Labs, in connection with Better Streets and Regen Melbourne.

Shownotes and transcript are also available for this episode on the Wayfinder Labs website.

S1E3 - Vibrant Streets: Good for Businesses and Their People. Regenerative Streets Podcast © 2025 by Laura Aston. Licensed under Creative Commons: By Attribution 4.0 License

Music: Carefree, Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License

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