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Vendor Negotiation Strategies: Navigating the Tough Talks

Vendor Negotiation Strategies: Navigating the Tough Talks

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Feeling the pressure from your Amazon Vendor negotiations?

In this episode of Beyond the Listings, we tackle the tough talks head-on—from shifting terms and rising fees to internal pushback and relationship strain.

Whether you're deep into your AVN prep or negotiating Vendor terms for the first time, our expert panel shares proven strategies and real-world examples to help you take control of the conversation and secure better outcomes.

✅ Handle co-op and MDF demands strategically

✅ Use data, benchmarking and hybrid models to strengthen your case

✅ Know when to push back—and how to say no

✅ Build better alignment with your Vendor Manager

✅ Use exclusivity and long-term planning to your advantage

🎙 Featuring:

Andy Banks – CEO, Venture Forge

Travis Chappell – Head of Vendor Services, Venture Forge

Chris Khoo – Director, Khoo Commerce

James Prewitt – Head of E-commerce, Paladone

🎧 Tune in now and subscribe for more insight-led episodes.

🌐 Want tailored support for your Amazon Vendor strategy? Visit ⁠ventureforge.co.uk/contact

#AmazonVendor #VendorNegotiations #EcommerceStrategy #AVN2025 #AmazonMarketplace

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