Welcome to Episode 4 of the Vendi Sales Podcast!

In this conversation, Gabe Naviasky discusses the impact of Leadbeam on sales activities and the importance of tracking performance metrics. He highlights how companies can improve their sales strategies by understanding which industries to target and analyzing conversion rates. The discussion emphasizes the need for sales teams to adopt data-driven approaches to enhance their effectiveness and replicate successful behaviors across the team.

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In this episode of the Vendi Sales Podcast, Kyle Jager interviews Eric Larocque from Cultivate Winning.

They discuss the importance of identifying gaps in sales processes, the role of accountability and coaching in sales leadership, and how to build a strong sales culture. Eric shares insights on the traits of successful salespeople, the significance of having the right people in the right roles, and the key differences between great and average sales leaders. The conversation emphasizes continuous learning and development as essential for sales success.

Chapters:

00:00 Introduction to Cultivate Winning

01:28 Understanding Sales Gaps and Systems

04:33 Common Sales Process Inconsistencies

05:27 Implementing Accountability in Sales Teams

10:43 Creating a Winning Sales Culture

14:28 Identifying the Right People for Sales Roles

18:18 Traits of Coachable Sales Reps

21:02 Evaluating Leadership Coaching Skills

24:57 Distinguishing Great Sales Leaders

27:47 Measuring Sales Leadership Success

29:41 The Three Steps of Cultivate Winning

31:58 Continuous Learning and Development

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In this episode, Kyle sits down with his good friend Ben, who’s been working behind the scenes with Vendi for the past year - helping build the Vendi Sales Resource Hub, create content, and shape the marketing strategy.

But here’s the twist - Ben isn’t from the sales world.

He’s been immersed in Kyle’s content from the outside looking in editing, filming, and learning along the way - and he’s picked up a ton about what makes sales tick.

Together, they talk about what it’s like to see sales through fresh eyes, the biggest misconceptions about selling, and how sales isn’t a “born-with-it” talent but a learned skill that anyone can master with the right process, mindset, and discipline.

Expect real talk, practical insights, and a few laughs as they unpack what sales really is - and why structure, creativity, and consistency all play a role in success.

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