About Herd Strategies
Herd Strategies is a full service, integrated marketing and communications agency headquartered in
Indianapolis, Indiana. Our services include:

•Brand Adaptation and Positioning
•Message Development and Testing
•Communications & marketing strategic plan development and execution
•Community outreach strategy development and execution
•Public Relations 
•Social Media
•Media Buying

The Herd Strategies team celebrates decades of marketing, advertising and public relations experience. We specialize in creating robust integrated marketing and communications strategies for a diverse roster of clients, in the non-profit, government, quasi-government, healthcare, aviation and corporate sectors.

Herd Strategies is known for our commitment to measurable results, sound strategy, creative solutions, delivered with exceptional customer service and resulting client satisfaction. We pride ourselves on providing creative and cutting edge tactics that ensure our clients success.

Unique to Herd Strategies is our ability to help our clients speak to the multicultural world where their brands must live. Everyone says they do multicultural outreach. But if you want to partner with people who walk the walk, you want to work with us. We're women and minority owned with a diverse staff. And we've dedicated ourselves to forging relationships with the organizations and people you want to know. Through research and trend analysis, in-depth observation of target audiences, extraction of consumer insights, and a solid business acumen we create strategies that get results. Working with creative people from diverse backgrounds, we provide solid solutions for solid results. 
With an uncommon understanding of our clients’ needs and their unique marketing & communications opportunities, we design extraordinary brand experiences that engage multicultural consumers. We know that engaged consumers become loyal consumers who sustain brands and enhance reputations.
https://www.linkedin.com/in/deniseherd/

www.go2girl4results.com
Russ Chapa, chapamusic.com - Editing and Production
Scott Tenzer - Tenzer Animation - Cover Art and Music

MY STORY:
As a black transgender financial literacy expert and data scientist, I quickly learned that financial literacy was not just a skill but a necessity for survival in a society not built to support my identity. Early in my career, I experienced the impact of economic discrimination and systemic poverty. 

After achieving six figures, I lived paycheck to paycheck and was deep in debt. This ignited my passion for educating and empowering LGBTQIA+ individuals on the importance of money management by data analysis. 

In 2015 I rebuilt my finances by devoting over 1,000+ hours in the library reading, analyzing, and applying all the money principles I have learned. But, seeing my LGBTQIA+ community fall into the same disastrous financial fate, I had to do something about it. 

I did not see any black queer financial gurus in 2016, I founded my brand and company, "The Trans Capitalist." With a BS in Engineering, I then acquired my MS in Finance. Finally, in 2022, I studied to become a certified data scientist.

Through "The Trans Capitalist," I help professionals, corporations, and colleges identifying as LGBTQIA+ empower themselves to manage their finances independently and free them from financial stress!

MY EXPERTISE:
I have helped 100+ clients:

Increase their savings by a minimum of $35,000+. 

Eliminate over $75,000+ of debt.

Perform deep analysis to design custom strategic budget templates.

Empower clients to become self-sufficient and break the cycle of generational poverty.

Authored an affordable personal finance E-Workbook.

MY UNIQUE APPROACH:
Through a deep understanding that money management's mental and emotional aspects are more important than the financial principles themselves. 

I specialize in placing a strong emphasis on the emotional relationship that my clients have with money. As a result, my clients achieve remarkable results on their journey to wealth by addressing this first. 

WHAT I SPEAK ABOUT:
The impact of capitalism on the LGBTQIA+ community and defenses against capitalism through financial literacy

Changing money rules from the past to adapt to today's economic climate

Healing financial trauma and gaining financial independence

WHO I WORK WITH:
I work with individuals, corporations, and communities interested in embracing their financial power and breaking the cycle of hindering money patterns.

I design action-oriented workshops and curriculums for organizations to help end financial illiteracy in the LGBTQIA+ community. 

Would you like me to speak at your next event, podcast, or conference?
https://www.linkedin.com/in/kkennethdavis/

www.go2girl4results.com
Russ Chapa, chapamusic.com - Editing and Production
Scott Tenzer - Tenzer Animation - Cover Art and Music

Heather Eason is a serial entrepreneur and business leader with over 20+ years of experience ranging from electric utilities to renewable energy and now Gen2 renewable diesel. 

She was an accomplished senior executive with a Fortune 100 Global company who is known for her results driven approach to leading engineering, procurement, and construction projects focused on grid modernization throughout all aspects of the power industry. She is an independent board member and advisor with a focus on energy, renewables, and technology.

Heather has a bachelor's in electrical engineering, a master's in business administration, is a wife and mom. She has a passion for supporting women in engineering and small business owners. She believes we all have the #powertomakeadifference.

https://www.linkedin.com/in/heather-eason/

www.go2girl4results.com
Russ Chapa, chapamusic.com - Editing and Production
Scott Tenzer - Tenzer Animation - Cover Art and Music