Values-Driven Marketing Without Losing Your Edge with Hannah Nichol | Tina Torres-Wilson, Starr Codd & Robert Wall
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概要
In this episode of Uncensored Entrepreneurs, the hosts sit down with Hannah Nichol, founder of MANE Impact, a marketing and website development agency serving value-driven brands. Hannah shares her non-linear journey from education into marketing and explains how a desire for meaningful, purpose-led work shaped the agency she leads today.
The conversation explores what it actually means to run a values-driven business beyond surface-level messaging, why many marketing strategies fail without a strong foundation, and how alignment between brand, content, and audience drives sustainable growth. Hannah also discusses the balance between automation and human connection, the importance of research before execution, and how marketing can be both profitable and responsible. This episode offers founders a grounded perspective on building authentic brands that grow without sacrificing integrity or impact.
Key Takeaways:
Values must be operational, not performative: Businesses build trust when values are reflected in leadership decisions, internal culture, and measurable accountability.
Marketing starts with research, not platforms: Understanding the audience, message, and purpose creates clarity before investing time or money in tactics.
Alignment drives effectiveness: When websites, content, and marketing strategies work together, brands create stronger engagement and clearer pathways to conversion.
Human connection cannot be automated: Tools and AI can support efficiency, but authenticity comes from leaders showing up and staying visible in their messaging.
Consistency builds long-term trust: Clear communication and repeated, aligned actions shape culture and brand credibility over time.
Featured Guest:
Hannah Nichol is the founder of MANE Impact, a marketing and website development agency that partners with value-driven and mission-focused brands. With a background in education, design, and user experience, Hannah brings a holistic approach to marketing that integrates strategy, storytelling, and ethical growth. Through MANE Impact, she helps organizations align their online presence with their mission, build authentic connections with their audience, and grow their impact without compromising their values.
🔗 Learn more: https://maneimpact.com/
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Starr Codd is a business strategist, SaaS founder, and seven-figure entrepreneur who helps business owners scale online with automation, lead generation, and systems that create real freedom. After breaking through corporate glass ceilings and building a seven-figure beauty brand, she launched her all-in-one software and now empowers others to stop admiring someone else’s empire and build their own. Learn More: shehasclients.com
Tina Torres-Wilson is a self-publishing expert and founder of Pink Door Marketing Agency, helping female entrepreneurs and coaches write, publish, and market their books to become best-selling authors. After overcoming personal hardships, she rebuilt her business and now empowers women to share their stories and grow their brands through her signature programs like Aspiring Authors Academy and 120 Days to Best Seller. Learn More: pinkdoormarketingagency.com/
Robert Wall is a best-selling author, transformational speaker, and business strategist who’s helped launch over $28 million in new programs. As the founder of The Branding Collaborative and creator of the YOUniversal Brand Alignment method, he guides entrepreneurs and leaders to build authentic brands aligned with their heart, mind, and soul. On stage or behind the mic, Robert brings real-world wisdom, unshakable faith, and a mission to help others rise, reconnect with purpose, and create lives they don’t need a break from. Learn more: brandingcollaborative.com