In this episode of Sales [UN]Training, Kelly Riggs walks through a real-world sales scenario that looks successful on the surface—but quickly raises red flags for experienced leaders. Revenue is up, yet the company is underperforming compared to the broader market. The top salesperson continues to lead the team but hasn't grown in years. So what's really going on?

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Kelly challenges sales leaders to rethink how they diagnose problems. Instead of jumping to conclusions like pipeline issues or lack of activity, he emphasizes the importance of asking better questions and identifying root causes. Using practical examples, he illustrates how common assumptions can lead leaders in the wrong direction.

The episode highlights a critical but often overlooked issue: capacity. A top performer may actually be limiting their own growth by over-servicing too many accounts. Kelly also outlines how ineffective sales management—despite experience and good intentions—can quietly undermine team performance.

From leadership and talent evaluation to systems, processes, and culture, this conversation lays out a clear framework for analyzing sales performance at a deeper level. It also calls out a major mistake many organizations make: assuming that hiring experienced salespeople means they already know how to succeed.

If you're a sales leader trying to close the gap between your performance and the market, this episode offers a sharp, practical perspective on where to start—and what to fix first.

Kelly Riggs is an author, speaker, and business consultant for executives and companies throughout the United States and Canada. He has written two books: 1-on-1 Management: What Every Great Manager Knows That You Don't and Quit Whining and Start SELLING! A Step-by-Step Guide to a Hall of Fame Career in Sales.

Get more Kelly: www.BizLockerRoom.com.

Widely recognized as a powerful speaker and performance coach in the areas of sales, management leadership, and strategic planning, Kelly is a former sales executive, a two-time national Salesperson-of-the-Year, a business owner, and a member of the Forbes' Coaches Council since 2019.

Music and Editing by Pod About It Productions @dougbranson