Use a Book to Showcase Your Expertise with Suzy Prudden from Itty Bitty Publishing
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Use a Book to Showcase Your Expertise with Suzy Prudden from Itty Bitty Publishing
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Use a Book to Showcase Your Expertise with Suzy Prudden from Itty Bitty Publishing
Book Marketing for Startups
Mary welcomed attendees to Stuck? Time to Improv! and introduced Suzy Prudden from Itty Bitty Publishing as an expert on using books as marketing tools for startups.
Business Benefits of Marketing Books
Suzy discussed various types of businesses that benefit from creating marketing books, including speakers, coaches, accountants, travel experts, website designers, ADHD coaches, medical professionals, sales experts, and even authors writing about space for children. She provided specific examples, such as an author negotiating a contract with Boys and Girls Club of America for 4 million kids and another author who wrote a book on TEDx speaking. Suzy emphasized that books serve purposes beyond simple sales, as they can support broader business goals and reach diverse audiences.
Book Writing Processes Overview
Suzy explained various book writing processes, including writer's clinics, weekend workshops, and support for different types of book projects. She described itty bitty books as short expert guides typically containing 15 chapters with two pages each, designed to help people learn specific skills or knowledge areas. Suzy noted that these books serve as marketing tools for experts to demonstrate their knowledge and attract potential clients.
Book Template Discussion Meeting
Mary and Suzy discussed a book template that Suzy uses to guide authors through the writing process, which Suzy described as a centerpiece for business activities like seminars and webinars. When asked if the template could substitute for a pitch deck, Suzy indicated it was not equivalent but could demonstrate an author's expertise to potential investors. Suzy also mentioned that authors can get sponsors to help offset book costs, and the conversation concluded with Mary expressing appreciation for Suzy's insights.
Website https://www.ittybittypublishing.com
Book a call with Suzy https://api.leadconnectorhq.com/widget/bookings/suzy-prudden
Gift for you: 4 hour Write Your Book Workshop FREE https://www.ittybittypublishing.com/products/444169/four-hour-seminar-write-your-book-now.htm
Book a 15 minute synergy call with Mary Scott at https://calendly.com/businessriff/15min