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Upstream Profit with Steve Barton

Upstream Profit with Steve Barton

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What if the biggest obstacle to growing your business isn't your operations—but your mindset?In this episode of Your Business Growth Podcast, Jeremy Shapiro interviews Steve Barton, former owner of a third-generation family floral business, about the unconventional decisions that transformed a stagnant company into a highly profitable business that ultimately sold successfully.Steve explains how he unexpectedly took over the business at age 22, overcame years of growth plateaus, dramatically improved profit margins by moving up the supply chain, and built a company that attracted buyers.In this episode, we discuss:✔️ Taking over a family business after an unexpected crisis✔️ Growing from six figures to more than $2 million in revenue✔️ Why revenue without profit creates unnecessary stress✔️ Becoming your own wholesaler to increase margins✔️ Using acquisitions to expand market share✔️ Creative marketing strategies that dominated a local market✔️ Simplifying customer buying decisions through packaging✔️ Why entrepreneurs should create their own opportunities instead of competing for existing ones✔️ The financial metrics every business owner should monitor✔️ Building a business with a successful exit in mindSteve also shares lessons on:✔️ Leadership inside family businesses✔️ Marketing psychology and branding✔️ Profit-first thinking✔️ Business exits and succession planning✔️ Awareness, mindset, and entrepreneurial growth👉 Connect with Steve Barton:• SteveBartonCoaching.com/📘 Hosted by Jeremy B. Shapiro, Author of Your Business Growth Playbook ( https://yourbusinessgrowthplaybook.com/ )Chapters:00:00 Vow To Sell Big01:49 Family Flower Shop Roots02:51 FTD And Early Expansion04:40 Direct Mail Growth Playbook05:46 Family Business Boundaries06:49 Taking Over After Stroke09:28 Leading At Twenty Two10:30 Marketing Mindset No Box12:07 Becoming Your Own Wholesaler15:58 Competing With Supermarkets18:09 Mural Not Billboard Branding25:01 Yellow Pages Packaging Wins28:09 Yellow Pages Dominance28:37 Brand Awareness Proof30:10 Selling With Visuals30:34 Plateaus And Breakthroughs31:34 Exit Plan And Rollups33:41 Wedding Business Scale35:06 Premium Pricing Tactics38:44 Tracking Key Metrics40:29 Coaching And Harvard Pitch42:42 Game Of 10 Explained46:02 Books And Mentors51:15 Wrap Up And Next StepsKeywords: Steve Barton, Jeremy Shapiro, family business, business growth, business exit, entrepreneurship, acquisitions, wholesale business, profitability, marketing strategy, leadership, mindset, business coaching, scaling a business, business podcast#BusinessGrowth #Entrepreneurship #Leadership #BusinessStrategy #BusinessExit #podcastWant to be a guest on Your Business Growth Podcast? Send Jeremy Shapiro a message on PodMatch, here: https://podmatch.com/hostdetail/your_business_growth_podcast🔔 Subscribe today to get notified of new episodes, interviews, and shorts when they drop!Additional Resources:Your Business Growth Podcast: https://yourbusinessgrowthplaybook.com/podcast/Your Business Growth Podcast on YouTube: https://www.youtube.com/@YourBusinessGrowthPlaybook?sub_confirmation=1Watch this episode with Steve Barton on YouTube: https://youtu.be/YVt7G_IMRuUGet the Book, Your Business Growth Playbook today!: https://yourbusinessgrowthplaybook.com/#signup
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