Great design doesn’t happen in a vacuum; it requires an open, participatory process that turns users into active design partners. This episode dives into generative research methods that move past what people say and do to reveal what they truly dream of. We explore the breakthrough of "Always Listening" voice technology and how it was born from observing real people acting out their future needs. Discover how inviting the crowd’s genius can help you solve technical problems you didn't even know existed.

How do you set an ambitious design vision without overwhelming your team or settling for boring, safe improvements? We introduce the "Three I’s" framework—Inevitability, Impossibility, and Improbability—to help you find the sweet spot for disruptive innovation. By studying the radical modular hardware of Project Ara, we demonstrate why a two-year "improbable" horizon is the ultimate engine for momentum. Learn why a conscious commitment to failure is actually a necessary data point on the path to a 10x breakthrough.

Uplifting design only finds its true meaning when it connects deeply with the values and aspirations of the people you serve. In this session, we critique the reductive language of business—labels like "user" or "consumer"—and advocate for seeing the full human being. We introduce the "Sand and Pixie Dust" tool to help you identify acute pain points and unlock the latent dreams your customers can’t yet articulate. See how shifting the focus from transactions to life journeys can fundamentally redefine a company’s relationship with its market.