Summary

In this episode, I'm getting real about the AI website problem. I break down why AI-built websites are a bad long-term investment for business owners, not because I'm biased as a website designer, but because they trap you into retainers, can't grow with you, and leave you unable to manage your own site. I also share a personal story about using AI as a brainstorming tool for a friend's website outside my niche and how I took that inspiration into Squarespace to actually build it out. At the end, I leave you with the key questions to ask before hiring anyone to design your website.

What I Talked About

• Why AI websites all look the same (and okay, I have a style too)
• AI-built sites aren't designed to grow with your business
• Why a stagnant website hurts your SEO
• Why all-in-one software is never the best option
• How clients get locked into retainers they never needed
• How I used AI as a brainstorming tool, then built the actual site in Squarespace
• The questions you should ask before hiring a website designer

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot? I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram

Summary

In this episode, I'm breaking down whether Google Ads make sense for small, niche practices. Spoiler: it depends. I walk through why SEO always has to come first, what Google Ads can and can't do for you, and four specific situations where running ads might actually be worth it. I also talk through when you simply don't need ads at all and why building organic search now sets you up for the future.

What I Talked About

• Why SEO has to be your first priority, always
• What Google Ads actually are (and are not)
• Four situations where running Google Ads makes sense for a small practice
• Using ads to fill a new clinician's schedule faster
• Running ads for a new service while your SEO catches up
• When you don't need Google Ads at all
• My Google Ads beta course and how to get on the waitlist

Links I Mentioned in This Episode

• Google Ads course waitlist

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot? I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram

Summary

I'm answering a listener question about whether you can repurpose your email newsletters as blog posts, even if they're not SEO optimized. The short answer is yes, but with some important caveats. I break down what "SEO optimized" actually means, how to reformat newsletters so they work on your site, and why you need to be honest with yourself about whether this counts as an SEO strategy or just good trust-building content.

What I Talked About

• The listener question: can newsletters double as blog posts?
• What "SEO optimized" actually means (hint: it's about golden keywords)
• Why reusing newsletters is totally fine, with conditions
• How to reformat newsletter content for your blog (headings, scannable structure, URL hygiene)
• The "two blogs" concept: informational vs. letters-style blog
• Why Google probably won't index these posts, and why that's okay
• The difference between trust-building content and an actual SEO blogging strategy

Links I Mentioned in This Episode

• Blogging Bootcamp

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot? I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram