In this episode, Mia Canada, also known as Thee Gift Wrap Goddess, shares her expertise and experiences as a professional gift wrapper with almost 20 years in the industry. Mia discusses her creative beginnings, her transition from a corporate job to entrepreneurship, and the growth of her gift-wrapping business, including opening multiple brick-and-mortar locations.

She highlights the importance of taking action, learning from mistakes, and staying persistent. Mia also promotes an upcoming conference for gift wrappers and related businesses, aimed at fostering community and professional growth.

Mia Canada has an eye for style that goes well beyond tying the perfect bow. Her passion for fashion and interior design inspired her to channel her talents into an avenue for stylistic flair that had been overlooked: gift design. Mia has been teaching gift wrapping business education courses since 2020 and has excelled in assisting aspiring gift wrapping business owners in turning their passion for gift wrapping into profitable and sustainable business. Clients from all over the world have traveled to learn specifically from her.

www.thatsawrapatl.com

@theegiftwrapgoddess

Episode Highlights:

0:00 Welcome and Introduction

01:05 Mia's Background and Early Creativity

02:40 Starting the Gift Wrapping Business

05:41 Challenges and Growth in the Business

10:12 Expanding and Teaching Gift Wrapping

15:14 Seasonal Business and Scaling Up

17:34 Opening a Year-Round Store

23:50 Teaching and Pricing Strategies

30:09 The Art of Gift Wrapping: Resourcefulness and Style

31:01 Starting a Business: Training and Education

32:19 Design vs. Fulfillment: Finding Your Niche

34:41 Financial Challenges and Overcoming Obstacles

36:40 Learning from Mistakes: The Path to Success

42:22 The Importance of Community and Conferences

49:20 Final Thoughts and Contact Information

Welcome back to the podcast. Today Michelle, founder of Nifty Package Company, shares seven essential strategies to increase revenue for your luxury gift basket and mobile gift wrapping business. From managing perishable items and specializing for corporate clients to upselling with add-ons and reducing expenses, learn actionable, business boosting tips to enhance profitability.

Connect with Michelle

Episode Highlights:

00:00 Introduction to Nifty Package Company

00:35 Cutting Out Perishables

02:15 Specializing for Corporate Clients

02:43 Upselling with Add-Ons

03:30 Becoming a Concierge Business

04:20 Decreasing Your Expenses

05:38 Leveraging Scarcity and Seasonal Items

06:38 Building a Portfolio

07:14 Teaching and Selling Your Expertise

08:14 Conclusion and Final Thoughts

Keywords:

gift basket business

increase your revenue

mobile gift wrapping

corporate clients

specialize for corporate clients

scarcity

seasonal items

decrease expenses

organic fruit

pop by gifts

concierge business

cross marketing

upsell with add-ons

decrease expenses

portfolio with images

teach your expertise

In this conversation, Michelle shares her journey from experiencing profound loss as a widow to becoming a successful entrepreneur in the luxury gift wrapping industry. She discusses the emotional and practical challenges faced by women in similar situations, the importance of financial literacy, and the art of creating meaningful gifts that resonate with recipients. Through her experiences, she emphasizes the significance of relationships and the impact of thoughtful presentation in the luxury market. In this conversation, the speakers explore the multifaceted concept of legacy, emphasizing its importance not only in terms of what one leaves behind after death but also in the present moment. They discuss the role of personal values, faith, and determination in shaping one's legacy, particularly for women over 50. The conversation highlights the need for empowerment, support, and the sharing of wisdom among generations, as well as the significance of creating spaces for those in need, such as widows. Ultimately, the discussion serves as a reminder that legacy is a continuous journey of growth, contribution, and connection.

Takeaways

Michelle became a widow at age 50 and started a business at 51.

Loss is a universal yet personal experience, especially for women.

Women often struggle with financial literacy after losing a spouse.

Michelle created a finance grief and life coaching program.

The luxury gift wrapping business was inspired by the Uber model.

Building a business requires learning and adapting to new skills.

Celebrity clients significantly boosted Michelle's business growth.

Attention to detail is crucial in luxury gift presentation.

Relationships in business are built through thoughtful gifting.

The return on investment in relationships is invaluable. Legacy is about what we leave behind and how we live now.

Determination is key in navigating life's challenges.

Faith provides purpose even in suffering.

Empowering women over 50 is crucial for societal growth.

Core values are the foundation of a meaningful legacy.

Teaching practical skills to the next generation is vital.

Creating supportive spaces for widows can change lives.

Experience and wisdom from older generations should be valued.

A legacy is a continuous journey, not just a final destination.

Living by one's core values is essential for authenticity.