In this incredibly informative talk, Michelle M. Hensley shares her expertise on becoming a successful gift-wrap entrepreneur. Michelle emphasizes the importance of deciding to start a business, learning through available resources like her videos and courses, and prioritizing work efficiently. She also discusses the significance of high-quality photographs, professional proposals, and personalized client follow-ups.

Michelle encourages audience engagement in the gift wrapping industry, either by starting their own business or working with her as part of her 'Nifty' network. The priceless and practical advice she gives on supplies, pricing, and marketing strategies will make your entry into this venture much easier by avoiding costly mistakes that Michelle had to learn about the hard way.

Episode Highlights:

00:00 Introduction to Becoming a Gift Wrap Star

00:19 Deciding to Start a Gift Wrap Business

00:38 Learning the Craft and Resources Available

01:22 Working Hard and Prioritizing Tasks

02:13 Photography Tips for Gift Wrapping

05:28 How to Work with Me

09:17 Creating Professional Proposals

22:24 Marketing and Client Relations

Today Michelle welcomes Abby Glassenberg, co-founder and president of Craft Industry Alliance. Abby shares her experiences, from being a sixth-grade teacher to a stay-at-home mom, discovering blogs, and launching her own blog and Etsy shop in 2005. She describes how she transformed her hobby into a business, authored sewing books, and contributed to the craft industry's professional education.

Michelle recounts her own transition from nonprofit work to establishing a luxury gift wrapping business. They discuss the recent bankruptcy of IG Design Group, the challenges and opportunities in the craft industry, and the enduring value of handmade craftsmanship. Abby also highlights the evolving landscape of craft retail, the impact of big box retailer closures like Joanne, and the potential for growth in brick-and-mortar stores.

Find more about Abby

Episode Highlights:

00:00 Introduction and Guest Welcome

01:09 Meet Abby Glassenberg: Personal and Professional Background

03:58 The Birth of Craft Industry Alliance

08:05 Michelle's Journey: From Nonprofit to Business Owner

13:01 Challenges and Opportunities in the Craft and Gift Wrapping Industry

19:44 The Impact of Major Retail Closures and Bankruptcy

28:39 Future Prospects and Final Thoughts

38:05 Conclusion and Contact Information

In this episode, Michelle has a conversation with Wanda Wen from Soolip. Wanda shares her inspiring background in the fashion industry and how it seamlessly transitioned into her love for paper art and gift wrapping. Her work has been featured in prestigious publications like Vogue and Better Homes and Gardens.

They discuss the importance of knowing the recipient's style, minimalist design, and the evolving trends in gift wrapping. Wanda also touches on her business strategies, the crucial role of passion, the flexible approach needed for success, and emphasizes the importance of staying true to one's vision and passion.

Find out more about Wanda and Soolip

Check her out on IG

Episode Highlights:

00:00 Introduction and Guest Welcome

01:03 Wanda's Journey in the Fashion Industry

04:12 The Art of Gift Wrapping

07:19 Wanda's Background and Family Influence

14:31 The Birth of Solip

21:18 Meeting Grant and Personal Stories

23:33 The Wonder When Story

24:32 A Long-Distance Relationship

27:02 Starting a Paper Store

29:31 The Passion Behind the Business

33:02 Diversifying Business Services

37:45 Financial Advice for Entrepreneurs

42:15 Final Thoughts and Contact Information