Unskippable Part I: Partnerships talks with Hailey and Erica and the power of Sports for Brands
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Unskippable Part I: Partnerships talks with Hailey and Erica and the power of Sports for Brands
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The podcast episode features a discussion with LERMA/'s Partnerships Director, Hailey Barns, and Partnerships Supervisor, Erica Hutchinson, on the intricacies of activating brands within the sports industry. The conversation covers the dynamic and ever-evolving nature of sports marketing, emphasizing the difference between sponsorships and true partnerships. Erica and Hailey share their personal journeys into the sports industry, their approach to ensuring mutually beneficial collaborations, and the importance of staying attuned to cultural shifts. They discuss specific strategies, stories of successful partnerships such as flying a Purdue fan to a Super Bowl game, and the various challenges and adjustments that come with live events. The episode also hints at future discussions on topics like NIL (Name, Image, Likeness) agreements and the role of brands in entertainment beyond sports, including music festivals and museums.
Resident Guests:
Erica R. Hutchinson, MBA. Partnerships Supervisor at LERMA/
Hailey (Becker) Barns, Director of Partnerships at LERMA/
Producer:
Victor Cornejo Tell Me More Studios & Pranav Kumar at LERMA/
Host:
Francisco Cardenas, Principal of Digital Strategy & Integration at LERMA/