Cross-released from Unscripted Home Improvement, because the playbook in this one travels. Anastasiia Schwab, who goes by Ana, owns Total Home Rescue, a water damage restoration, mold remediation and build-back company working across DC, Virginia and Maryland. Tennessee gets the same burst pipes, the same summer humidity and the same insurance adjusters, so the tactics carry even though the truck does not.

She built the company from close to zero dollars after hearing that water damage is usually covered by insurance, and she now runs ten employees and roughly fifteen projects a month, heading for forty-five.

• The worst job she has taken on: a three-story, 4,000 square foot house, mold everywhere, around $200,000, where the plumber walked off and thirty minutes inside made you sick.
• Fighting the claim so the homeowner does not pay out of pocket, and why insurers cut estimates and stall.
• The early warning signs that actually matter: any leak in the last five to ten years, and a musty smell in a corner or under a sink.
• Why bleach is not a fix, and why remediation is sometimes a wipe-down and sometimes a demolition.
• Getting everything in writing. Signed agreements, a certificate of satisfaction, email confirmations, all of it, so a dispute never reaches a courtroom.
• Two months of do-it-yourself SEO with no money spent, already bringing in at least two leads a week, and why those leads close better than paid ones.
• The public adjuster who lost half his revenue overnight when a law changed, because every job he ever got came from referrals.

Ana is blunt about what a flooded basement actually is. Clean water from a burst supply line is one problem. Water that has been sitting, or that came back up through a drain, is a different category, and the smell people describe as musty is often not just mold. Sewer gas is mostly hydrogen sulfide, and the reason industrial sites put a fixed hydrogen sulfide gas monitor on the wall rather than trusting a person's nose is that H2S deadens your sense of smell within minutes at higher concentrations. The warning disappears exactly when the situation gets worse. A restoration crew works that problem with instruments and containment. A homeowner poking around a wet crawlspace has neither.

"When I tried to think everything through to create a business plan, never works out for me. But when I do a business by accident, it works very well."

Total Home Rescue - totalhomerescue.pro
Her own writeup of this interview - the mold, water damage and insurance guide
Full recap on Unscripted Small Business - How I Built a Home Rescue Business By Accident

Unscripted TN talks with businesses across the Volunteer State about their history, their challenges and their wins. Hosted by Jeremy Rivera.

Seal your asphalt and you double its life. Jackson Sherrell has been in asphalt maintenance for over thirty years, growing The Asphalt Team from a small seal-coating operation in 1990 into a business now handling over five million square feet a year across six states. This is the first episode of Unscripted TN.

• Maintenance doubles pavement life. Seal it, repair the major cracks, keep water out.
• Parking lot appearance moves revenue. One property owner Jackson works with sees roughly a 20% lift from paint plus a redone lot.
• That value stays with the property at sale. Which turns maintenance from an expense into an investment.
• Not all sealer is the same. The Asphalt Team mixes its own with specific chemicals and sand rather than the standard practice of adding water.
• The lowest bid hides the real question. Ask what is in the material and what the process is.
• From 1990 to six states, and still taking residential driveways, which is the part most regional operators drop first.

• Why maintenance doubles the life of asphalt
• Where business is being done
• What separates a good asphalt job from a cheap one
• What to ask before you accept a bid
• Staying local while going regional
• People, ideas and sources mentioned
• Questions this episode answers
• Go deeper

If you’ll seal asphalt and keep it in good condition, repair any major cracks and things like that to prevent further water damage, you’ll double the life of that asphalt.

Water is the enemy. It gets into a crack, freezes, widens the crack and gets into the base underneath. Once the base goes the repair is no longer a repair. Sealing and crack work are cheap precisely because they stop that sequence before it starts.

If you are a homeowner rather than a facility manager, the same logic applies at a smaller scale. There is a good rundown of the five signs a driveway needs professional repair.

People want to do business where business is being done.

Jackson attributes that line to a mentor he calls Crown Charlie, and it is the commercial argument in one sentence. A cracked, faded, weed-grown lot tells a customer something about the business inside before they reach the door.

He puts a number on it. A property owner who buys and sells grocery stores calls Jackson second, right after the painter, on every acquisition. Paint the building, redo the lot, and business goes up around 20%. The added value stays with the property when it sells, which is the part that matters if you are in commercial real estate.

And it is category-independent. The Asphalt Team has worked with restaurants, churches and cannabis shops. If customers cannot access your store comfortably, it costs you, and

If you live or run a small business in Cookeville, then this is a good quick episode for you!

Show Notes: Cookeville's Hidden History

Links mentioned in this episode:

• Need a quality driveway? Learn more about asphalt residential driveways from J's Driveways
• Putnam County Library
• Cookeville History Museum

Historical Timeline:

• 1854: Major Richard Cooke surveys the area
• 1890: Tennessee Central Railway arrives
• 1893: Jere Whitson develops West Side
• 1909: Tennessee Tech (University of Dixie) founded
• 1930s: Cream City Ice Cream Company operations

Featured Locations:

• Historic Downtown Square
• Tennessee Tech University
• Historic West Side District
• Broad Street Historic District