Explore the deep history and current challenges of the cannabis industry through the lens of documentary filmmaker Jeremy Norrie on the Unscripted Cannabis Podcast by Discount Vape Pen. We discuss legalization, social media impacts, documentary storytelling, and speculative trends like AI-generated content—offering insights into where the industry and society might be heading.

Main Topics

• Jeremy Norrie's extensive history in cannabis activism and filmmaking
• The evolution of cannabis laws and industry guardrails
• The political, social, and economic forces shaping cannabis regulation
• Challenges and opportunities in media creation, especially social media and AI
• The metaphysics and unexplained phenomena linked to UFOs, spirits, and consciousness
• Ethical considerations and the future of content distribution and monetization

Key Insights

• Jeremy's early involvement in cannabis activism includes pioneering dabbing tools and producing award-winning cannabis cup entries.
• The documentary journey traces cannabis from medicinal use and hemp advocacy to legalization and current regulatory collapse.
• A recurring theme in the industry critique is the discrepancy between legal frameworks and real-world exploitation, including tax wars and legal double standards.
• Social media’s uncontrollable algorithms heavily influence content visibility, incentivizing sensationalism over quality.
• The rise of AI offers creators new opportunities but also questions about authenticity, morality, and the future of storytelling.
• Jeremy’s exploration into UFOs, spirits, and consciousness highlights the importance of open-minded skepticism and the pursuit of truth.
• Human nature appears driven by survival and opportunism, but there remains a core desire for truth, morality, and connection.

Timestamps

00:00 - Introduction to Jeremy Norrie's cannabis activism and documentary work
01:21 - Focus of Jeremy’s recent documentaries on legalization and regulation shifts
02:44 - The impact of industry regulations on cannabis entrepreneurs
03:41 - How policies have evolved from hemp freedom activists to medical and recreational laws
05:55 - Political double standards and tax issues in cannabis legalization
07:17 - Disparities between cannabis and alcohol regulations
08:44 - Industry opportunism, deception, and product mislabeling concerns
09:46 - The complexity of localized cannabis laws and medical versus recreational rights
10:34 - Jeremy’s current projects and a shift to exploring paranormal phenomena
11:33 - The story of cannabis industry legal battles and the "demonization" of certain products
12:46 - The wildest stories from Jeremy’s career and explorations of UFOs and spirits
14:23 - Accounts of alien encounters and interdimensional experiences
16:51 - The concept of astral projection and the metaphysics of levitation
19:24 - Jeremy’s journalistic approach to extraordinary claims and the importance of credibility
21:25 - Personal reflections on life, truth, and universal experiences
22:54 - The significance of lucid dreaming and altered states of consciousness
24:25 - The role of debunking and the search for truth in unexplained phenomena
26:28 - The influence of social media, AI, and algorithms on content dissemination
28:26 - Challenges of monetization and the impact of platform regulations on creators
31:36 - The “black box” of AI and algorithmic manipulation in content visibility
33:33 - The decreasing transparency and increasing unpredictability of digital platforms
34:45 - The parallels between digital marketing tricks and cannabis regulation loopholes
36:28 - The chaos of ever-changing legal landscapes in cannabis and...

There's a LOT to learn about marketing in the cannabis space, and Brady Madden, founder of has seen a LOT.

In this conversation, Mack Lunn interviews Brady Madden, the founder of Evergreen SEO, an agency focused on the cannabis industry. Brady shares his journey from working in digital marketing to establishing his own agency, highlighting the unique challenges and opportunities within the cannabis market. He discusses the importance of SEO strategies tailored to cannabis businesses, the significance of brand recognition, and the role of technical SEO.

Brady also emphasizes the need for measurable success through KPIs and the impact of AI on SEO practices. The conversation concludes with insights on navigating state regulations and how to reach Brady for potential collaboration.