PromoTix University Podcast – Episode 3 🎙️
Unlocking Sales: Using Archetypes to Boost Event Ticket Sales - with William Royall

In this episode of the PromoTix University Podcast, host Will Royall breaks down the power of brand archetypes in event marketing—and why using them correctly can dramatically increase ticket sales, especially for VIP packages. Whether you're producing a comedy show, a business seminar, or a kids’ event, your audience connects emotionally first—and brand archetypes are the secret weapon for building that connection.

Learn how to align your event's visual identity, messaging, and ticket tiers with psychological drivers that influence buying decisions. Will shares actionable strategies on how to select the right archetype for your event, design marketing campaigns around it, and use it to increase audience engagement, build brand trust, and ultimately sell more tickets.

🎟️ Discover how to turn your event from forgettable to unforgettable using timeless psychology and smart brand strategy.

🔗 Download the Brand Archetype Worksheet (yes, it's free):
https://connect.promotix.com/brand-archetypes-event-worksheet

📖 Chapters

00:00 - Introduction to Brand Archetypes
01:33 - The 12 Brand Archetypes Explained
03:52 - Selling More VIP Tickets with Brand Archetypes
05:23 - Applying Brand Archetypes to Different Types of Events
09:02 - Implementing Brand Archetypes in Your Event Marketing
10:01 - Taking Action with the Brand Archetype Framework for Events

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Website: https://www.promotix.com/

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